At Outfit7, we’ve spent more than a decade building and growing games for players around the world. Working on the Talking Tom & Friends brand across different markets and player groups gave our teams real, hands-on experience in what it takes to grow digital products sustainably.
We built our own systems, tested them in real products, and kept improving what worked, always with one goal in mind: making better games for our players. Over more than ten years, this hands-on work has helped us understand how ads, user experience, and compliance need to work together to support long-term player satisfaction. That experience ultimately led to the establishment of Aurion11.
When Experience Goes Beyond One Company
After more than 15 years of building ad technology for our own needs, our perspective naturally grew. What started as solutions for one portfolio became a broader understanding of how monetization works across different markets, rules, and user groups.
As our teams gained experience, it became clear that many of the challenges they were solving were not unique to Outfit7. Publishers across the industry face similar questions around sustainable growth, flexibility, diverse audiences, and responsible use of data.
Rather than keeping that knowledge within one company, we decided to establish Aurion11 as a separate venture. This allows a dedicated team to focus fully on applying their experience more broadly, while Outfit7 continues to concentrate on what we do best, creating engaging games for players around the world.
A Clear Point of View
Aurion11 has a simple goal: to make publishers’ lives easier and help them get more value from their ad inventory, no matter which platforms, technologies, or demand sources they use.
The focus is on helping publishers make better decisions based on their own products, audiences, and long-term goals, because no two publishers are the same.
As Igor Lautar, CEO and co-founder of Aurion11 and former VP of Sales at Outfit7, puts it: “Aurion11 was built by people who spent years working as a publisher. We know what it’s like to be responsible for monetization every day, not just talk about it. That experience helps us understand what publishers really need and how we can support them better.”
Looking Forward
Aurion11 was built on the experience of people who have spent years working closely with real products and real players. The knowledge behind it did not appear overnight. It was shaped over time.
Establishing Aurion11 is about giving that experience a clear direction. It allows the people who built this expertise to focus fully on applying what they have learned, supporting other publishers with the same practical mindset they developed over the years.
